Design of the central space at business fair ICE (International Charter Expo) in Zagreb, surface of 300 m2 with ERA design furniture.

Task: conceptual design/conceptual project of the central space at the fair, using worldwide famous Croatian designer furniture – ERA

We have designed a central showroom extending to 300 square meters, decorated with the furniture that is conquering the world, produced in Croatia from natural materials. We have ennobled the area with the recently launched products, which are part of the high society in the world of design. The intent was to create a central space with a pleasant, relaxed atmosphere, such as living room or a comfortable office where participants of the fair can sit, talk, work on computers, enjoy informal coffee breaks with their business partners. Era’s ecological furniture has already won exotic markets since it respects the principles of eco design and uses Croatian wood, vegetable finishing oils and thus reduces the negative impact on the environment and people. It introduces to space only safe materials, connection with nature and furniture that lasts and never comes out of the trend. ERA is ethical, attractive, natural, long-lasting and certainly modern. We have succeeded in creating a unique combination of designer furniture and nautics – the central space in Arena Zagreb became the showroom of the most awarded Croatian furniture manufacturer, we have presented some of Era’s most precious pieces, among others, some from the collection designed for them by Karim Rashid. We highlighted the entire space with Croatian design lighting LUMI-MAKS, specialized in equipping hotels, commercial and public facilities.

Client: International charter expo 

Category: Interior design

Year: 2017

Project: Design of the central space at the ICE (International charter expo) business fair in Zagreb, of 300m2, with ERA designer furniture signed by Karim Rashid